Chris Crum
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Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

Googler Tweets About Comments’ Impact On Search Ranking

In case you’re interested in the latest on how Google views the comments on your content, Google’s Gary Illyes (a webmaster trends analyst) provided some insight in a conversation on Twitter. Hat tip to Search Engine Roundtable for highlighting the…

Study: Average Product Page Conversion Rate is 7.91%

Receiptful has some interesting new research out based on data from 2,687 ecommerce sites, 1.34 million monthly orders, and $848 million in annual sales. It found that the average product page conversion rate (PCR) among ecommerce stores is 7.91%. The…

You Can Now Try Skype for Business for Mac

Microsoft announced that it is kicking off the public preview of Skype for Business for Mac. Commercial customers can request an invite here. Invites will be issued to IT admins first, and will be expanded to everyone else in the…

Google Webmaster Guy On The One Thing He’d Ask From SEOs

Gary Illyes, one of the faces of Google webmaster relations in the post-Matt Cutts era, gave an interview to Search Engine Journal discussing Accelerated Mobile Pages, the Mobile-Friendly update, and more. When mobile-friendliness came up in the conversation, he noted…

Survey: Less Than A Quarter of SEOs Have Implemented AMP

SEO PowerSuite released results from a survey of SEOs, finding that only 23% have begun to implement Accelerated Mobile Pages (AMP) on their mobile sites, though a third plan to do so within the next six months. Google began showing…

Google Aims New Six-Second Bumper Ads At ‘Snackable Videos’

Google just announced a new six-second video ad format called Bumper Ads, which it will sell through the AdWords auction on a CPM basis. The ads, the company says, are ideal for driving incremental reach and frequency on mobile, where…

Soon, Users Won’t Be Notified About All Your Live Facebook Videos

Since Facebook has given pages the ability to stream live video whenever they feel like it, they’ve also been notifying users when pages they like go live. If you’re one of those pages, this has been kind of a godsend,…

eBay: We Fixed That ‘Free Shipping’ Glitch

Earlier this month, we reported on a glitch in eBay’s mobile apps that was telling buyers that some items had free shipping even when the seller had not indicated that they did. This, according to some, had been happening for…

Study Finds Consumer-Generated Content Boosts Conversions, Revenue

Bazaarvoice has some new research out looking at how brands and retailers drive business value with consumer-generated content (CGC). This includes reviews, questions and answers, social media posts, pictures, videos, and chat comments. According to the report, brands and retailers…

AdWords Account Managers Get New Alerting Framework

Google announced a new Alerting Framework for AdWords to help account managers (particularly those managing multiple accounts) quickly solve issues and maintain ad quality. The framework can download AdWords report data, combine it with other data feeds, and process it…