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How to Turn Seasonal Shoppers Into Year-Round Customers

The outlook is pretty rosy for retailers this year. The high consumer confidence and low unemployment rates mean that people have more money to burn. Deloitte’s yearly forecast for the holiday shopping season also showed that retail sales are expected…

Microsoft Rolls Out Tool for Brands to Build Their Own AI-Powered Virtual Assistant

It’s been a busy week for Microsoft. The company launched an open source system for designing virtual assistants and also revealed several updates to its conversational AI solutions. Microsoft showed several realistic ways that customers can use artificial intelligence in…

Whatsapp Will Start Running Ads in 2019, But How Will Advertisers Respond?

It’s been a long time coming, but ads will be making their way into WhatsApp, the Facebook-owned messaging platform. Starting early next year, in-app ads will be placed in the Status feature, as confirmed during the 2018 third-quarter earnings call in October.…

How to Leverage Testimonials From Social Media to Make More Sales

Getting new customers to buy from you is a challenge you’ll likely have to deal with for as long as you own your business. However, a good testimonial goes a long way in swaying a person’s opinion about a product.…

Top 5 US Tech Companies to Reach Unicorn Status in 2018

In literature, the unicorn is a mythical creature that’s rarely seen. In the business world, however, a unicorn was originally defined as a software company based in the United States and “valued at over $1 billion by public or private…

How to Use Reddit to Get More Traffic to Your Website and Boost Your Sales

If you aren’t familiar with Reddit, your first visit to the website may feel a bit intimidating. Not only does it have the appearance of an old-school forum dating back from the early 2000s, but it also has a reputation…

4 Fast-Rising Digital Marketing Trends Leading Into 2019

Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence will continue to grow in 2019, and new advertising trends built on today’s digital innovations will…

How to Use Email Segmentation to Drive Conversions

Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying or dead channel, email is still more relevant and effective than Twitter or Facebook. Most of the bad propaganda about email is due to how…

How eCommerce Businesses Can Prevent Fraud in 2018 Holiday Season

Given the dynamic nature of the internet, it’s not surprising to also see frequent changes in consumer buying behavior, which online retailers try to predict and cater to on various digital platforms. Convenience and revenue growth of eCommerce businesses, however,…

Uber is Planning to Start an On-Demand Staffing Agency for Businesses

Uber is preparing to launch a new on-demand staffing business ahead of its first initial public offering. Called Uber Works, the new business could show prospective investors that the company can be a strong and lucrative platform for on-demand services.…