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Snapchat’s Story Sharing Has Stopped Growing, Leaked Metrics Reveal Scope of the Problem

It appears that Snapchat users are not really snapping up on the cool features recently introduced on the messaging app. Leaked data point out that subscribers are not enthusiastically making use of some of its features like the Snap Map…

Why Your eCommerce Business Should Not Ignore Mobile Marketing in 2018

Mobile devices were named the leading digital platform in 2014, overtaking laptops and desktops. Since then, use of these gadgets just kept increasing. And even though some studies show the amount of time spent on mobile devices has gone down…

Facebook Plans to Enter Home Device Market With ‘Portal’

Facebook may have pulled the plug on its digital assistant plan, but that does not mean it’s backing out entirely from the lucrative smart device market. In fact, there are indications that the social media giant could be making a…

New Facebook Collection Ads Dramatically Boost Sales for Advertisers

Facebook’s Collection Ads have helped millions of companies boost their sales and drive discovery. The social media giant initially opted to go with image ads. But with video ads proving to be better at conversions, Facebook Collection Ads were soon…

Will Amazon Acquire Target in 2018?

While Amazon currently accounts for roughly 45% of all online retail sales, the pursuit of a strong offline retail presence is part of Amazon’s long-term business strategy which is why they may now be considering an acquisition of Target. Obviously,…

Amazon Will Soon Add Alexa to Wearable Devices

Amazon’s digital assistant is branching out. In a January 5 announcement, Microsoft revealed a new developer kit aimed to help device manufacturers integrate Alexa’s functions into their wearable devices, which will essentially create a new, mobile version of the popular…

Google Cloud Now Offers Low-Cost Preemptible GPUs

Businesses using Google’s cloud computing services for resource hungry GPU processes can now avail of a lower cost option recently launched by the company. To sweeten the deal, the new feature, which was already launched as a beta version, is…

Microsoft Announces its Acquisition of Avere Solutions

Competition among big players in the emerging but profitable cloud computing segment is about to heat up. In a recent announcement made on Wednesday, Microsoft confirmed its acquisition of storage solutions firm Avere, a move specifically targeted to boost revenue…

Is Microsoft Edge Better Than Google Chrome?

If you value your internet browser’s speed and security, you might have to ditch your current one. There’s a new kid on the block, one that claims to be even faster and more secure than the world’s leading browser, Google…

3 Trends That Will Change How We Make Payments in 2018

The year 2018 is poised to be an exciting time in the payments industry as new trends and technologies emerge. The previous year actually witnessed some major changes in how payments were made. Consumers were introduced to new transfer methods…