Request Media Kit

Apple Posts Highest Revenue of All Time

Apple released its financial results today, for its fiscal 2010 fourth quarter (ending 09/25). As you might've guessed, they weren't bad. The company posted record Mac, iPhone and iPad sales, and i...
Apple Posts Highest Revenue of All Time
Written by Chris Crum
  • Apple released its financial results today, for its fiscal 2010 fourth quarter (ending 09/25). As you might’ve guessed, they weren’t bad. The company posted record Mac, iPhone and iPad sales, and its highest revneue and earnings ever. 

    Apple posted $20.34 billion in revenue and net quarterly profit of $4.31 billion ($4.64 per diluted share). This is compared to revenue of $12.21 billion and net quarterly profit of $2.53 billion for the same period last year. Gross margin was 36.9% compared to 41.8% last year. 

    Apple’s nice quarter is not entirely thanks to domestic performance either. International sales accounted for 57% of the quarter’s revenue.

    The company sold 3.89 million Macs during the quarter, a 27% unit increase from the same period last year. 

    It sold 14.1 million iPhones, up a whopping 91% from the year-ago quarter. On top of that, it sold also sold 4.19 million iPads.

    iPad availability expanding

    iPod sales were down, decreasing by 11% from the previous year quarter, but the company still sold 9.05 million of them, and it only recently introduced the new models. 

    "We are blown away to report over $20 billion in revenue and over $4 billion in after-tax earnings—both all-time records for Apple," said CEO Steve Jobs. "iPhone sales of 14.1 million were up 91 percent year-over-year, handily beating the 12.1 million phones RIM sold in their most recent quarter. We still have a few surprises left for the remainder of this calendar year."

    "We’re thrilled with the performance and strength of our business, generating almost $5.7 billion in cash flow from operations during the quarter," said CFO Peter Oppenheimer. "Looking ahead to the first fiscal quarter of 2011, we expect revenue of about $23 billion and we expect diluted earnings per share of about $4.80."

    Just wait until next quarter when the holidays come into play.

    Get the WebProNews newsletter delivered to your inbox

    Get the free daily newsletter read by decision makers

    Subscribe
    Advertise with Us

    Ready to get started?

    Get our media kit