Apple has acquired NextVR, a startup that specializes in virtual reality (VR) live streaming and content delivery to VR headsets.
Apple has been heavily investing in augmented reality (AR), featuring the technology in its last several WWDC events. There have also been rumors that Apple is working on VR or AR glasses. If true, NextVR could be an important part of the company’s plans.
According to Bloomberg, to whom Apple confirmed the purchase, “the acquisition may help Apple’s development of VR and AR headsets with accompanying software and content. NextVR supplies content to several existing VR headsets, including Facebook Inc.’s Oculus and devices from Sony Corp., HTC Corp. and Lenovo.
“NextVR has deals with sports leagues including the National Basketball Association and entertainment networks such as Fox Sports. The startup also has expertise in live streaming in virtual reality, which could also be useful for live concerts and games.”
It’s unknown what has become of NextVR’s existing contracts, as the company’s website has been shut down, with only a notice on the home page stating that “NextVR is heading in a new direction.”