This year was a lot better than last year when it comes to Black Friday sales of Amazon’s tablets and e-readers, according to the company.

Amazon said Black Friday sales of Kindle e-readers and Fire tablets on Amazon.com grew “significantly” year over year. Fire tablet sales on the site were up over 3x year over year on Friday, while Kindle e-reader sales on Black Friday grew nearly 4x.

The company didn’t provide exact figures, nor did it mention sales of its Fire TV, Fire Stick, or Fire Phone devices.

“This holiday there are going to be a lot of customers opening up new Amazon devices,” said Dave Limp, Senior Vice President of Amazon Devices. “We’re energized by the year over year growth of tablet and e-reader Black Friday sales on Amazon.com, plus the success of the new product categories we’ve launched this year.”

In September, Amazon unveiled its latest lines of tablets and e-readers, including the Kindle Voyage, a new $79 Kindle, a new Fire HD tablet, the Fire HDX, and the Fire HD Kids Edition.

Amazon is running a Cyber Monday deal today for its Fire TV device at $69, which puts it at a 30% discount. Of course this is still twice as much as its Fire Stick streaming device, which is more of a direct competitor to Google’s $35 Chromecast.

Image via Amazon