Amazon Launches Prime Instant Video For Android

Chris CrumTechnology

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Amazon announced today that Prime Instant Video is now available for Android for Prime members in the US, UK, and Germany. Availability comes in the form of an update to the Amazon App, which also features the standard Amazon shopping capabilities.

“Tens of millions of our customers have installed the Amazon app on their Android phones in order to enjoy the ease and convenience of shopping Amazon on the go,” said Paul Cousineau, Director of Mobile Shopping for Amazon. “Now, the latest Amazon App for Android combines that award-winning mobile shopping experience with access to Amazon’s digital products and services, including unlimited streaming of tens of thousands of movies and TV episodes at no additional cost for Prime members. At Amazon, we are always innovating on behalf of our customers and we look forward to receiving their feedback on this enhanced shopping experience.”

The company says, "Prime members can enjoy popular HBO series like The Sopranos, True Blood, and The Wire, as well as favorites like Downton Abbey, Under the Dome, and 24, on their Android phones at no additional cost to their membership. Eligible customers who are not already Prime members can sign up for a 30-day free trial to start receiving all of the benefits of Prime using the updated Amazon App for Android."

While Amazon is talking up the Prime part of things, you actually don't have to be a Prime member to use the app for streaming video. It also works with plain old Amazon Instant Video, which you can use to download movies and television episodes without a membership.

You do, however, have to download the video app from Amazon's own Appstore, which requires you to change your phone's security settings to let you do so, giving Amazon a doorway leading to your Android device for future app and game downloads.

If you try to view a video from the Amazon app, you'll be presented with this:

It then gives you step-by-step instructions to "enable apps and games from Amazon" complete with a "Go To Your Phone's Security Settings" button:

Once you do what it says, Android informs you that you're making your device and data more vulnerable.

So after you get the app installed, you may want to switch that setting back.

Image via Google Play

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.