As earlier reported, Amazon plastered Nazi-esque imagery all over subway cars in New York City to promote its new original series Man in the High Castle.

The show, based on a novel by Philip K Dick, tells of an alternate history in which the Axis powers won the second World War. While Amazon’s Nazi imagery all ties in directly with the concept of the show, the ad campaign obviously rubbed a lot of people the wrong way.

Variety is now reporting that the company is pulling the ads:

“Amazon has just decided to pull the ads,” Kevin Ortiz, a spokesman for New York City Transit and the Metropolitan Transportation Authority, said by email Tuesday. Executives at Amazon were not available for immediate comment.

The message has already been received loud and clear, however. The incident raised awareness for the show without question, and will now forever live in the memories of people who recall that time Amazon put a bunch of Nazi imagery up in New York.

Image via Amazon