Were Googlers Involved in Chinese Cyber Attack?

Reuters is reporting that Google is now investigating the possibility that one or more Google employees could have been involved in the recent attack in China, but is not offering comment on any details. The news agency reports:

Google Reveals Factors for Ranking Tweets

It’s ok to say "no" to Twitter if that’s your thing. There’s a chance that it just doesn’t fit into your strategy or help you achieve your goals. That’s cool. However, if it is your thing, you may be interested in how Google ranks tweets. That is if search marketing is your thing.

Can Search Engine Optimization Survive Google?

The search engine landscape is ever changing. We covered that. However, while there are multiple players involved in facilitating that change, there is one that drives it far more than the rest of the competition. Obviously, we’re talking about Google.

Google Ditches Local Listings for SEOs and Designers

As 2009 came to a close, Google managed to get SEOs riled up for one last controversial topic. For some time, SEOs and web designers have been noticing that Google has not been showing local listings in search results for queries related to their businesses – even location-specific ones.

Should SEOs and designers be worried about local listings?
Comment here.

Succeeding In SEO Requires Change

As you know full well, the search industry is constantly changing, and that means SEOs and businesses must adapt. This is always made abundantly clear at the change of each year as the previous year is reflected upon, and predictions about trends in the upcoming year are discussed. SEOs know that adaptation and ongoing education are crucial. The problem is that businesses don’t always understand just how much the search landscape actually does change. This can present a whole different set of challenges for both the small business and the professional SEO.

Google PPC Click Fraud Getting Harder to Detect

Perpetrators of click fraud are getting sneakier and sneakier. Harvard Business School professor Ben Edelman has uncovered one of the more diabolical click fraud schemes known to be hatched. As he summarizes it:

Yahoo Possibly Interested In Yelp

Fair warning: this is not a report upon which you should rearrange your stock portfolio.  Please don’t even bet anyone a significant amount of money.  Just the same, Carol Bartz appears to have given a hint that she’s interested in acquiring Yelp.

With Real-Time Search Comes Real-Time Advertising

Real-time search engine OneRiot announced a new "real-time ad network" today. It’s called RiotWise, and the company says its designed to help developers monetize their apps.

Google Talks Open Internet Goals, Files FCC Submission

Google filed a submission on its own and one jointly with Verizon to the FCC for its proposed rulemaking docket. Google says its goal is "to keep the Internet awesome for everybody."

comScore Joins Chorus Putting Google Up In Dec.

Nielsen, Hitwise, and comScore are all in agreement, so onlookers can perhaps declare it official now: Google had a good December.  comScore, the member of the trio that most recently released its search market data, didn’t put Google up by a whole lot, though, and unlike the other firms, saw Bing gain ground.