Bing Gets Webmaster Guidelines, Here’s What They Say About Paid Links

Bing announced that, like Google, it now has its own set of Webmaster Guidelines. “As…

The Latest On Google’s Battle With Publishers Who Want To Be Paid For Links

A week ago, we wrote about the battles Google is facing with publishers, specifically in…

SMX Advanced: The Mad Scientists Of Paid Search [Takeaways In Tweets]

Following the “Periodic Table of SEO” session at SMX Advanced today, was the Mad Scientists…

Google Shopping (“Paid Inclusion” Results) To Replace Product Search

Google is changing Google Product Search to Google Shopping, and building it on product listing…

Google Obviously Powers Ask.com’s Paid And Organic Search Results

Not that this will necessarily come as a surprise to you, but it seems pretty…

Should Bing Make Paid Search Ads Blend Into Organic Results?

Emily Kirk, a Rimm-Kaufman Group analyst spotted a feature Microsoft is testing with Bing: paid…

Is Your Paid Search Campaign Cannibalizing Your Organic Clicks?

In case you’re wondering if your paid campaigns are cannibalizing clicks from your organic search…

Adobe to Help Search Marketers Keep Paid Campaigns From Cannibalizing Organic SEO

Back in the fall of 2009, Adobe announced it was acquiring web analytics software provider Omniture. As a result of that acquisition, Adobe runs SearchCenter+, a paid search campaign management tool. 

Adobe announced today that SearchCenter+ now allows users to integrate data from both paid search campaigns and organic SEO. 

U.S. Paid Search Rebounded In 2010

U.S. paid search made solid gains in 2010 with 18.5 percent growth year-over-year, according to a new report from SearchIgnite.

The fourth quarter (Q4) showed strong growth, increasing 35.5 percent YoY with December leading the quarter at 44.8 percent YoY growth. The Q4 holiday season indicated improved consumer sentiment, with the average order value (AOV) up 31.3 percent YoY compared to a 13 percent decrease in 2009.

 

Retailers Increasing Paid Search Ads Ahead Of Black Friday

U.S. paid search spend from retailers has increased nearly 37 percent ahead of Black Friday and Cyber Monday, compared to last year, according to a new report from SearchIgnite.

The increase in retailers’ online PPC spend appears to be paying off as the economy bounces back from the recession; the rate at which consumers converted after clicking on a paid search advertisement was up 28.7% and their Average Order Values from online shopping were up 20.7% YoY.