T-Mobile Extends T-Mobile Tuesdays to Sprint Customers

T-Mobile took another step toward welcoming Sprint customers to the magenta family by giving them access to T-Mobile Tuesdays deals.

Bing Search
Bing Webmaster Tools Provides Backlink Data On Similar Sites

Bing has unveiled a new feature that gives users competitive backlink data for similar and recommended sites.

AT&T Misleading
AT&T Will Drop Misleading ‘5G Evolution’ Branding—Under Protest

AT&T will stop using its “5G Evolution” branding after the National Advertising Review Board (NARB) found it misleading.

Chrome Will Start Blocking Resource Heavy Ads

Google has announced that Chrome will soon start blocking resource intensive ads.

We Are An Experience-Driven Company, Says Chewy CEO Sumit Singh
We Are An Experience-Driven Company, Says Chewy CEO

“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh. “We’re an experience-driven company. This is not a cost. This is an engagement mechanism.We think of this as an experience building. We have 90 percent re-ups (of our subscriptions). Our customers love engaging with us.”

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing - Matthew Biboud-Lubeck
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.

Adam Justis, Adobe Experience Cloud | Adobe Imagine 2019
Without AI, Real-Time Personalization Would Not Be Possible

“How do we shorten the space between a signal that we get, say in behavioral…

OTT is the Next Step in the Digital Revolution for Media Buyers

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy.

Twitter
Twitter Disables User Control of Advertising Data

Twitter took a big step backward in its efforts to protect user privacy, eliminating user control over data used for advertising.

How Mobile is Changing Marketing by Creating Value

At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing.