Slice CEO Ilir Sela Leading Digital Transformation Of Pizzerias
Slice CEO Leading Digital Transformation Of Pizzerias

Ilir Sela, CEO of Slice, discusses how the Slice app is driving the digital transformation of small pizzerias so that they can compete effectively with the national pizza chains.

Businesses Being Reimagined In A World That Is Now Entirely Digital
Businesses Being Reimagined In A World That Is Now Entirely Digital

How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.

Senator Richard Blumenthal - Image Credit Richard Blumenthal
Senator Blumenthal Demands AT&T Back Off Ad-Based Cellphone Plans

That didn’t take long; Senator Richard Blumenthal has demanded that AT&T rethink its plans to offer ad-subsidized phone plans.

AT&T Logo
AT&T Exploring Ads On Your Cell Phone For a Price Discount

In case anyone thought they didn’t see enough ads, AT&T wants to put ads on your phone in exchange for a whopping $5 off your bill.

Adobe CEO Shantanu Narayen: Pandemic Was Inflection Point For Everything Being Digital
Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.

Taboola - Outbrain Merger Falls Apart
Taboola – Outbrain Merger Falls Apart

The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is a chaotic and unpredictable ad market.

Walmart Ecommerce Business Is Humming
Walmart Joining Microsoft in Effort to Purchase TikTok

Walmart is getting in on the TikTok action, joining Microsoft’s bid to purchase the beleaguered social media platform.

Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”