Mobile Now a Core Component of Google AdSense

Google AdSense for mobile was put in place while people were still using flip phones,…

Viral Marketing, The Mobile Generation & Sexual Harassment

Today’s infographic round-up features a couple of things that go hand in hand in some…

Get to the Point With Your Mobile Marketing

I probably don’t have to tell you that mobile marketing is incredibly complex. Why is this? Because mobile encompasses nearly all other forms of media in one. Mobile is talking on the phone, the mobile web, images, video, radio, interactive apps, location, etc. 

Android Continues to Demand Marketers’ Attention at a Growing Pace

Earlier this year, we asked which would be more critical to marketing between the iPhone and Android. While not everyone agreed, many of you thought Android. We’ve gotta say, it’s not looking like this assumption is wrong so far. 

Why Nokia’s New Smartphones Mean Good Things for Marketers

As reported earlier, Nokia has announced a new family of smartphones powered by the Symbian platform. The Nokia E7, C7 and C6 join the previously announced N8. 

ChaCha Launches MMS Rich Media, Coupon, Video Ads

ChaCha has launched a new MMS service for movie trailers, coupon images, rich media ads, and other video content to "virtually all phones". The service works on even the 75% of US mobile phones that aren’t smartphones, the company says. 

Known as an answers service, ChaCha will begin serving MMS ads to its users (ChaCha claims 15 million active monthly uniques). As mobile marketing becomes increasingly important, this might appeal to a range of advertisers. 

A Few Pointers for Effective Mobile Marketing

There’s no question that mobile is getting bigger, and is becoming an increasingly important channel for businesses to reach customers.

We had a conversation with Tim Nguyen, a sales manager for mobile marketing firm Trumpia, which has worked with plenty of small and large businesses in assisting them with utilizing mobile marketing to drive traffic and revenue.