Branded Content Approval. Source: Facebook.com
Why You Should Be Using UGC in Your Facebook Ads

There are multiple methods that influencers can utilize in the Facebook ecosystem, including live streaming collaborations, fan page postings, and group advertisements.

Digital, Drive-Through, Delivery Powering McDonald's
Digital, Drive-Through, Delivery Powering McDonald’s

McDonald’s President says that the Travis Scott Meal is helping but their latest earnings results are actually powered by improvements in digital, drive-through, and delivery.

Gary Vaynerchuk: I Don't Believe TikTok Is A National Security Threat
You Can’t Find A 24-Year-Old On Facebook Today

Personally‌, ‌I‌ ‌don’t‌ consider TikTok‌ a national security threat says Vayner Media CEO Gary Vaynerchuk. ‌But‌ ‌maybe‌ ‌I’m‌ ‌not‌ ‌sitting‌ ‌on‌ ‌information‌ ‌that‌ ‌others‌ ‌are.‌ ‌But‌ ‌no‌, ‌I‌ ‌do‌ ‌not.

Slice CEO Ilir Sela Leading Digital Transformation Of Pizzerias
Slice CEO Leading Digital Transformation Of Pizzerias

Ilir Sela, CEO of Slice, discusses how the Slice app is driving the digital transformation of small pizzerias so that they can compete effectively with the national pizza chains.

Businesses Being Reimagined In A World That Is Now Entirely Digital
Businesses Being Reimagined In A World That Is Now Entirely Digital

How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.

Senator Richard Blumenthal - Image Credit Richard Blumenthal
Senator Blumenthal Demands AT&T Back Off Ad-Based Cellphone Plans

That didn’t take long; Senator Richard Blumenthal has demanded that AT&T rethink its plans to offer ad-subsidized phone plans.

AT&T Logo
AT&T Exploring Ads On Your Cell Phone For a Price Discount

In case anyone thought they didn’t see enough ads, AT&T wants to put ads on your phone in exchange for a whopping $5 off your bill.

Adobe CEO Shantanu Narayen: Pandemic Was Inflection Point For Everything Being Digital
Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.

Taboola - Outbrain Merger Falls Apart
Taboola – Outbrain Merger Falls Apart

The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is a chaotic and unpredictable ad market.

Digital Marketing - Image by Photo Mix
COVID-19 Continues to Reshape Advertising

The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.