Ecommerce Nearing $1 Trillion
Ecommerce Nearing $1 Trillion

“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.

Shopify: We Are Arming The Rebels
Shopify: We Are Arming The Rebels

Shopify President Harley Finkelstein says the rebels―the entrepreneurs and the small business owners―are the heroes of the Shopify story… and the rebels are winning.

T-Mobile CEO: Our Competitors Spent $80 Billion To Catch Up and They Fell Short
T-Mobile CEO: Our Competitors Spent $80 Billion To Catch Up and They Fell Short

“Our competitors just spent a combined $80 billion trying to catch up and match us…

Reddit 1-800 Flowers Ad Goes Viral
Reddit 1-800 Flowers Ad Goes Viral

Our ads on Reddit have gotten a lot of traction and puts a big smile on people’s faces says 1-800 Flowers CEO Chris McCann. What we’re trying to do is just make sure we’re relevant.

Video Gaming - Image by Joseph Redfield Nino
Video Gaming Increasing Across All Age Groups

In further evidence of the impact the pandemic is having on everyday life, video gaming has seen a significant uptick across allage groups.

Digital, Drive-Through, Delivery Powering McDonald's
Digital, Drive-Through, Delivery Powering McDonald’s

McDonald’s President says that the Travis Scott Meal is helping but their latest earnings results are actually powered by improvements in digital, drive-through, and delivery.

Gary Vaynerchuk: I Don't Believe TikTok Is A National Security Threat
You Can’t Find A 24-Year-Old On Facebook Today

Personally‌, ‌I‌ ‌don’t‌ consider TikTok‌ a national security threat says Vayner Media CEO Gary Vaynerchuk. ‌But‌ ‌maybe‌ ‌I’m‌ ‌not‌ ‌sitting‌ ‌on‌ ‌information‌ ‌that‌ ‌others‌ ‌are.‌ ‌But‌ ‌no‌, ‌I‌ ‌do‌ ‌not.

Digital Marketing - Image by Photo Mix
COVID-19 Continues to Reshape Advertising

The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.

Branded Content Approval. Source: Facebook.com
Why You Should Be Using UGC in Your Facebook Ads

There are multiple methods that influencers can utilize in the Facebook ecosystem, including live streaming collaborations, fan page postings, and group advertisements.

Slice CEO Ilir Sela Leading Digital Transformation Of Pizzerias
Slice CEO Leading Digital Transformation Of Pizzerias

Ilir Sela, CEO of Slice, discusses how the Slice app is driving the digital transformation of small pizzerias so that they can compete effectively with the national pizza chains.