Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
- Marketing Strategies
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
Google Backtracks on Misleading Search Results
Google is apparently walking back a recent search redesign that made it difficult to distinguish…
Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital
Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.
Ecommerce Nearing $1 Trillion
“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
App Annie Pays $10 Million to Settle SEC Securities Fraud Charge
App Annie, the mobile app data firm, has agreed to pay $10 million to settle SEC charges of securities fraud.
Target CEO Says Digital Performance Up 50%
“Our digital performance was up 50 percent,” says Target CEO Brian Cornell. “As we gain…
Shopify: We Are Arming The Rebels
Shopify President Harley Finkelstein says the rebels―the entrepreneurs and the small business owners―are the heroes of the Shopify story… and the rebels are winning.
T-Mobile CEO: Our Competitors Spent $80 Billion To Catch Up and They Fell Short
“Our competitors just spent a combined $80 billion trying to catch up and match us…