Twitter Offers Event Targeting To Rio Olympics Advertisers

“We launched event targeting to provide a fast and easy way to reach a target…

How Google Measures Cross-Device Ad Conversions

Google recently conducted a live video hangout discussing cross-device measurement, which is extremely important to…

TV Ad Industry Takes On The Internet With Addressable Advertising

The traditional television industry is finally feeling the pressure of the data rich micro-tuned digital…

Email Marketing is Alive and Well for Brands

Email marketing is alive and well for brands. Over 60% of marketers are planning to…

LinkedIn Enables Programmatic Ad Buying

LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers…

Google Ad Partner Specializations Launched So Agencies Can Stand Out

Partner Specializations are now being awarded to Google Partner’s that can demonstrate expertise in particular…

Immediacy Advertsing: Twitter Now Lets Advertisers Target By Emoji

Twitter has become the first social media platform that lets advertisers target by what emoji…

New YouTube Tools Makes Video Ad Making Easy

YouTube today introduced a suite of tools for business of all sizes to make video…

New Facebook Features: Increase In-Store Business & Measure Results

Facebook has announced new features that will help drive more business to brick & mortar…

How Gannett Increased Their Programmatic Ad eCPMs By 15%

Tim Wolfe, VP of Revenue Operations for Gannett recently talked about Gannett’s success in using…