How Social Media Marketing Improves Your Google Rank

In boosting your search engine ranking, it’s almost criminal to exclude social media marketing, especially…

Google Announces Launch of Native Chrome Ad Blocker

Search engine giant Google is flexing its muscles once again as it releases an ad…

CRM MATCHING: What Advertisers Aren’t Being Told About Scale

Given the “who’s who” list of platforms offering it, CRM matching has truly arrived. And…

How to Fight Our Caveman Impulses to Create a Positive Customer Experience

This is not your granddad’s customer service advice says Adam Toporek, author of the book,…

Twitter Offers Event Targeting To Rio Olympics Advertisers

“We launched event targeting to provide a fast and easy way to reach a target…

How Google Measures Cross-Device Ad Conversions

Google recently conducted a live video hangout discussing cross-device measurement, which is extremely important to…

TV Ad Industry Takes On The Internet With Addressable Advertising

The traditional television industry is finally feeling the pressure of the data rich micro-tuned digital…

Email Marketing is Alive and Well for Brands

Email marketing is alive and well for brands. Over 60% of marketers are planning to…

LinkedIn Enables Programmatic Ad Buying

LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers…

Google Ad Partner Specializations Launched So Agencies Can Stand Out

Partner Specializations are now being awarded to Google Partner’s that can demonstrate expertise in particular…