MarketingAI - WebProNews

Microsoft and Salesforce Settle Patent Dispute

Microsoft announced that it has settled the patent infringement cases it brought against Salesforce.com, and that the two companies have reached a patent agreement in which Salesforce will receive broad coverage under Microsoft’s patent portfolio for tis products and services. This will also apply to Salesforce’s back-end server infrastructure.

In addition, Microsoft gets coverage under Salesforce’s patent portfolio for Microsoft’s products and services.

Salesforce Chatter Now Available to Everyone

Salesforce.com has announced the general availability of Salesforce Chatter, the company’s cloud-based enterprise "social collaboration" app and platform.

Chatter was introduced in November, launched in private beta back in February to 100 companies, and eventually expanded to over 5,000 customers.

SalesForce Launches ChatterExchange, Centers “Entire Strategy” Around Chatter

Back in November, Salesforce announced its Chatter product, which it referred to as Facebook for the Enterprise. It launched in private beta in February, and now Chatter is set to become integral to the very core of what Salesforce has to offer. I spoke with Kraig Swensrud, senior vice president, product marketing at Salesforce.com ahead of the announcement, who tells WebProNews, "Chatter is at the center of our entire strategy moving forward."

Twitter “Contributors” Feature Spotted on Salesforce Account

Back in December, Twitter announced that it began beta testing a new feature called Contributors. The feature is aimed at businesses, and gives them a way to allow multiple users to tweet under the company account, while displaying exactly who from the company is doing the tweeting, with a clickable name that directs the reader to that person’s own Twitter account.