In what seems to be a race to oversimplify EVERYTHING, we’re creating misdefinitions. In many cases there’s simply (a lot) more to the story.
Social media provides the latest example. Do you know anyone with "T&F Tunnel Vision?" This unfortunate condition involves the assumption that the social media landscape starts and ends with Twitter and Facebook.
Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life.
Social media and marketing have become synonymous over the years. At the same time, social media is placing the customer back in customer service. Each movement represents important and overdue (r)evolutions within business, but this is just the beginning. With every step toward progress we make in social media, we uncover what’s necessary to make real headway in the progress of progress.
OneRiot said today it is moving away from its realtime search to focus on its online advertising platform.
Since the company first launched its advertising network in January brands and media companies including Stella Artois, Sony Pictures, AOL and Time have incorporated OneRiot into their digital marketing strategies and have benefited from the company’s realtime social targeting.
Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people who its being shared with are responding to it.
Are you content with your ability to measure social media effectiveness?Let us know.