The Era of the Interest Graph

Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life.

People Saying Social Media Unmeasurable Not Looking Hard Enough

People who say social media isn’t measurable aren’t looking very hard.

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful.

Here are the 6 critically undervalued social media success metrics.

The Social Path to Organizational Transformation

Social media and marketing have become synonymous over the years. At the same time, social media is placing the customer back in customer service. Each movement represents important and overdue (r)evolutions within business, but this is just the beginning. With every step toward progress we make in social media, we uncover what’s necessary to make real headway in the progress of progress.

OneRiot Moves Away From Realtime Search

OneRiot said today it is moving away from its realtime search to focus on its online advertising platform.

Since the company first launched its advertising network in January brands and media companies including Stella Artois, Sony Pictures, AOL and Time have incorporated OneRiot into their digital marketing strategies and have benefited from the company’s realtime social targeting.

Measuring Social Media Effectiveness May Have Just Gotten Easier

Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people who its being shared with are responding to it.

Are you content with your ability to measure social media effectiveness? Let us know.

Logitech Launches Contest to Find Help Promoting Google TV Device

Logitech has started a contest to promote Google TV, the upcoming service for which Logitech is a launch partner. The contest is called "Host with the Most", and asks if "you have what it takes to be a ‘host with the most’ for Logitech Revue with Google TV?"

Logitech Revue is the company’s set-top box that will help the Google TV service launch (alongside TVs and Blu-ray players from Sony).

ForeSee Results Launches Social Media Measurement Tool

ForeSee Results has introduced a "Social Media Value Calculation" tool aimed at helping its clients understand the impact of their social media marketing campaigns on revenue.

Larry-Freed-ForeSee-Results "Most businesses have accepted the marketing value of social media without any real proof points," said Larry Freed, president and CEO of ForeSee Results.

Could Forums Be More Valuable to Your Brand Than Facebook/Twitter?

Social media marketing is largely about engaging with your audience, and a big part of that is knowing where your audience is. A lot of brands may find that their audience is easiest to reach through forums, which are kind of the old school social networks.

Do you use forums to engage with your audience? Tell us about it.