Google+ For Business Discussed at ad:tech New York

Google’s Christian Oestlien gave a presentation at ad:tech New York today discussing Google+ for business.…

Fallout From Sponsored Athlete Tweets?

Earlier this week, we discussed the New Orleans Saints and their sponsored tweets for NOLA.com.…

What Makes Great Content Great?

How many times have you heard people (including me) rant and rave about the internet…

How To Generate Social Content That Gets Clicked

Over the last two years, I’ve had the amazing fortune to work with more than…

@ is the Universal Sign of Engagement

For decades, companies were very good at pushing messages into markets and talking at people…

Facebook Fans Worth 20 Yearly Site Visits, $136 A Piece?

What is a Facebook fan worth? It’s a question that many have attempted to answer.…

The Twitter Paradox

There’s an old saying, “If it ain’t broke, don’t fix it.” Twitter is a paradox…

In Social Media, Your Return Represents Your Investment

Sometimes the path of least resistance unwinds into a far more complicated and arduous journey…

5 Facebook Insights Metrics to Track – And Why

By now, if you work in the digital arena, you’ve most likely taken a glimpse…

Social Media: More than Twitter and Facebook? Uh, yeah.

The following post is based on a discussion at the Cincinnati Social Media LinkedIn Group.

In what seems to be a race to oversimplify EVERYTHING, we’re creating misdefinitions. In many cases there’s simply (a lot) more to the story.

Social media provides the latest example. Do you know anyone with "T&F Tunnel Vision?" This unfortunate condition involves the assumption that the social media landscape starts and ends with Twitter and Facebook.