Marriott Using Salesforce Einstein to Reinvent the Hotel Experience

Salesforce Co-founder & CEO Marc Benioff. announced at the Dreamforce conference a new partnership with Marriott that is going to bring the power of artificial intelligence into the hotel room via a phone app.

Adobe Creating an Industry Around Digital Engagement and Customer Experience Management

Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create a brand new industry focused on digital engagement and customer experience management.

Could Your Small Business Benefit from Using Chatbots?

The mindset of the modern consumer is one of urgency and convenience. Businesses that reply to queries and concerns quickly and without hassle generally earn more customer loyalty and have better brand reputation.

5 Reasons Your Business Needs CRM Right Now!

Customers are the lifeblood of any business, which is why companies should have clear strategies regarding their customer relationship management (CRM).

Facebook Improves Admin Tools for Groups, Introduces Enterprise Collaboration

Facebook has launched several updates for its Groups to help admins manage them efficiently and…

Salesforce is Working on a Blockchain Product, Could Be Released at Dreamforce 2018

Cloud computing company Salesforce is reportedly working on a blockchain product. If all goes well,…

5 Ways Artificial Intelligence Benefits eCommerce Businesses

Over the past few years, more people have turned to online shopping instead of brick-and-mortar…

Salesforce Wants to Buy MuleSoft, $6.5 Billion Offered for Acquisition

In today’s ultra-competitive business environment where customer satisfaction is key to success, every company needs…

Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads

To get the most out of marketing campaigns, it is sometimes necessary to do some…

Salesforce Acquires CloudCraze, a B2B eCommerce Software Startup

Salesforce has added another tool to their CRM applications with its upcoming acquisition of CloudCraze,…