Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. Adobe acquired commerce cloud platform Magento for $1.68 billion and then acquired Marketo for $4.75 billion.
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Adobe Creating an Industry Around Digital Engagement and Customer Experience Management
Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create a brand new industry focused on digital engagement and customer experience management.

How Adobe is Using AI to Transform the Customer Experience
“Adobe Sensei an AI and machine learning platform that deeply understands how our users work and delivers a lot of simple workflow that makes that magical moment happens in any of our applications,” noted Abhay Parasnis, CTO & EVP at Adobe.

eBay Uses Structured Data For New Browsing Experiences
eBay announced new browsing modules for shoppers, leverage its structured data better and help users…
Adobe Announces A Bunch Of New Marketing Features
Adobe made a handful of announcements related to predictive marketing and real-time customer engagement to…
Adobe Launches Big Update For Creative Cloud
Adobe announced the launch of a major update to Creative Cloud today. “Packed with new…
Adobe Acquires Ideacodes Team For Creative Cloud
Adobe announced on Tuesday that it has acquired the team behind Ideaclouds, for use in…
Adobe Ditches Creative Suite In Favor Of Creative Cloud
For years, Adobe has sold its professional design software under the Creative Suite banner. There…
Adobe Acquires Behance For Creative Cloud
Adobe announced today that it has acquired social media platform Behance, which will become part…