Personally, I don’t consider TikTok a national security threat says Vayner Media CEO Gary Vaynerchuk. But maybe I’m not sitting on information that others are. But no, I do not.
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COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.
Sony Invents Virtual Reality Display Visible To the Naked Eye
Using spatial reality to combine the virtual and physical world, Sony’s new Spatial Reality Display creates an incredible 3D optical experience that is viewable to the naked eye.
Businesses Being Reimagined In A World That Is Now Entirely Digital
How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.
Taboola – Outbrain Merger Falls Apart
The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is a chaotic and unpredictable ad market.
DocuSign Acquires Liveoak Technologies to Offer Remote Notarization
DocuSign has acquired Liveoak Technologies in an effort to offer remote notarization services to customers.
OTT is the Next Step in the Digital Revolution for Media Buyers
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy.
YouTube TV Loses Fox Regional Sports
YouTube TV is notifying users that it has lost the rights to Sinclair-owned channels, including Fox Regional Sports and the YES Network.
DocuSign Buys Seal Software, Maker of AI-Driven Contract Analysis
DocuSign is moving into AI with the acquisition of Seal Software, maker of AI-driven contract analysis, for $188 million in cash.
Hulu May Implement New Binge Watching Ad Format
Peter Naylor, SVP Advertising Sales at Hulu, says that they are “exploring new ad experiences for binge watchers.” Naylor indicated to AdAge that Hulu may introduce a binge ad product to advertisers at the upcoming NewFronts.
Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control
“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience.
Cross-Media Campaign Execution is a Pain Point for Media Companies
“The biggest pain point for media companies today with regards to cross-media campaigns is the execution,” says Susie Hedrick who is SVP of North America Sales at WideOrbit. “The more complex the sale, the more complex the buy, the harder it gets.”
Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign
Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and its system will determine what type of pizza it is.
Top Email Design Trends of 2019
In the Infographic ‘Top Email Design Trends of 2019,’ exclusively provided to WebProNews you by Email Monks, you will get a sneak peek into what kind of email marketing designs lie ahead.
OpenX Moves to Google Cloud to Leverage 5G Innovations
The advent of 5G is a big reason OpenX has decided to move to Google Cloud Platform, says OpenX CEO Timothy Cadogan. “When consumers start to move to 5G on their phones and have a very rapid experience, the advertising experience needs to be incredibly compelling.”
Adobe CEO: “Adobe Has Really Been on a Tear”
Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. Adobe acquired commerce cloud platform Magento for $1.68 billion and then acquired Marketo for $4.75 billion.
Adobe Creating an Industry Around Digital Engagement and Customer Experience Management
Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create a brand new industry focused on digital engagement and customer experience management.
How Adobe is Using AI to Transform the Customer Experience
“Adobe Sensei an AI and machine learning platform that deeply understands how our users work and delivers a lot of simple workflow that makes that magical moment happens in any of our applications,” noted Abhay Parasnis, CTO & EVP at Adobe.
Adobe Tapping Experience to Empower Enterprise Marketers
With the inspirational mantra “Make Experience Your Business” and the goal of reshaping digital marketing…
eBay Uses Structured Data For New Browsing Experiences
eBay announced new browsing modules for shoppers, leverage its structured data better and help users…