People Don’t Buy Products, They Buy Stories

“Everybody has a different story in their mind, everybody went through different things in life, and that these numbers on our ads manager are not numbers, they’re people that see our ad,” says Malol.

Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos

Social media use is steadily growing each year. Research in 2017, shows that U.S. digital consumers spent an average of 2 hours and 15 minutes on social platforms every day, up 45 minutes since 2015.

How to Harness the Combined Power of Search and Video to Increase Ad Conversions

One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year Google made that even more effective by combining the power of video on YouTube with Google Search.

Benefits of Adding In-App Advertising to Your Marketing Strategy

Digital marketing strategies, like geo-targeting, are still important but brands and marketers believe that in-app advertising is the way forward. As a matter of fact, it has been estimated that global in-app revenue will reach $189 billion by 2020.

7 Most Attention-Grabbing Words to Use in Your Online Marketing

Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a customer’s attention while others might repel them.

5 Ways to Stop Ad Fatigue From Killing Your Facebook Campaign

The Internet and social media have made it easy for brands to get their message…

5 Ways to Establish Core Brand Values

Your brand is more than just your company or product name. It’s one of the…

Twitter’s New Ads Transparency Center Reveals Who Buys Ads on Its Platform

With the midterm elections coming up, Twitter users will have to brace themselves for a…

Google Rebrands AdWords, Introduces ‘Smart Campaigns’ for Small Businesses

Google has revamped how its ad services and products are organized and sold in a…

Bing Gets New ‘Visual Search’ Feature, Competes With Google Lens

Microsoft is not going to let Google have all the fun. The company has recently…