Denny’s Says That Google Ads Are Bringing Customers to the Table

In 2018 Denny’s decided to move away from traditional print and TV advertising and instead focus on a more targeted digital approach which included Google advertising.

Finding and Cultivating Brand Evangelists Through Social Media

Over the years, a growing number of companies have been turning to social media as their preferred marketing channel, veering away from more traditional options like print, radio, and TV.

Google Introduces New Metrics to Help Marketers Test Ad Strength

For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive display ads.

Experiential Advertising – Where Live Advertising is Exploding

There’s a lot of talk all over advertising that advertising is dead as we know it. And that’s true, dead advertising is dead but live advertising is exploding, and it’s called experiential.

Here’s What You Need to Understand About Gen-Z’ers Before You Try to Sell Them Something

Every generation is grouped according to the time its members were born, but for years now, there’s been an ongoing debate about the specific cutoff point between Millennials and Generation Z.

How Mattel Optimizes Marketing on Walmart.com

How do you deliver the high conversion rates that Walmart and Mattel expect? If you don’t have the fundamentals down no campaign is going to be successful.

Brands Are Waking Up to the Inevitable of Selling on Amazon

On the other hand, if you look at the rate of growth of Amazon, they are approaching half of US ecommerce. It continues to grow at roughly twice the rate of the industry so it’s not hard to imagine waking up in a world where Amazon accounts for 60-75 percent of US ecommerce.”

The Rise of the Connected Marketer

Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of…

Have You Tried ‘Doctor Fork’ Pizza Yet? Google Pushes Fake Food Ads in Marketing Experiment

The company created a fake pizza brand, “Doctor Fork,” as a way to challenge conventional marketing strategies and see how far they could push the advertising envelope.

The Challenges of Brand Search and PPC

As a brand, you are always looking for ways to get people to your website and get them to convert more. It used to be just interest-based keywords on generics related to your own brand.