Was This A Wise Marketing Strategy By Groupon?

Groupon is doing what it does best – attracting attention for being just a little…

SanDisk Makes Mobile Data Management More Convenient

Generally speaking, nobody is ever going to say it’s hard to move content between a…

CES 2014: AT&T Announces New “Sponsored Data” Offering

AT&T today unveiled a new plan to allow content providers to subsidize data costs for…

Should Congress Regulate Data Brokers And Targeted Ads?

If you listen to the anti-surveillance movement across the U.S., they would have you believe…

Ecommerce Sites Aren’t Utilizing Site Search Data Like They Should Be

SLI Systems has put out a report finding that most eCommerce sites are missing out…

4G Data Use to Overtake 3G Worldwide by 2016

Mobile providers in the U.S. are constantly waging marketing battles touting their 4G networks and…

Tumblr Gets More Ad-Friendly With DataSift Deal

Yahoo-owned Tumblr has a new deal in place with social analytics provider DataSift. The deal…

Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data

Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on…

Online Karaoke Company Doubles Database Using Relationship Marketing

An online Karaoke company has doubled the size of its e-mail database in the past…