2014: The Year Affiliate Marketing Grows Up

Affiliate marketing is stagnant and ripe for innovation. In-content “affiliate” or “performance” marketing — driving…

Oracle Is Buying BlueKai For Big Data Marketing

Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data…

Gmail Is Adding An Unsubscribe Link To The Top Of Marketing Emails

Google is reportedly adding a new “prominent” unsubscribe link to the top of marketing emails,…

Was This A Wise Marketing Strategy By Groupon?

Groupon is doing what it does best – attracting attention for being just a little…

SanDisk Makes Mobile Data Management More Convenient

Generally speaking, nobody is ever going to say it’s hard to move content between a…

CES 2014: AT&T Announces New “Sponsored Data” Offering

AT&T today unveiled a new plan to allow content providers to subsidize data costs for…

Should Congress Regulate Data Brokers And Targeted Ads?

If you listen to the anti-surveillance movement across the U.S., they would have you believe…

Ecommerce Sites Aren’t Utilizing Site Search Data Like They Should Be

SLI Systems has put out a report finding that most eCommerce sites are missing out…

4G Data Use to Overtake 3G Worldwide by 2016

Mobile providers in the U.S. are constantly waging marketing battles touting their 4G networks and…

Tumblr Gets More Ad-Friendly With DataSift Deal

Yahoo-owned Tumblr has a new deal in place with social analytics provider DataSift. The deal…