How Social Media Makes Email Marketing More Effective

A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of…

What Not To Do In Mobile Email Marketing

For better or worse, mobile is increasingly the way people are accessing their inboxes and…

IBM And Twitter Announce Big Enterprise Data Partnership

Twitter and IBM announced a new partnership to give enterprises Twitter data through IBM tools…

Kenshoo Partners With Atlas For Search Marketing Reporting

With Advertising Week here there is a lot of ad news coming out, but the…

Facebook Gives Its Marketing Capabilities To The Rest Of The Web With Atlas

As expected, Facebook announced the launch of the new Atlas at Advertising Week on Monday.…

eBay Announces Enterprise Commerce Marketing Platform

eBay is readying a product called the eBay Enterprise Commerce Marketing Platform, which will reportedly…

Best Data Plans Challenged by New Sprint Offering

AT&T and Verizon are sitting content at the top of the U.S. mobile industry, but…

Brian Carr on Bringing New Marketing Trends to Life for Brands

Since the dawn of marketing, all businesses have been trying to do the same thing,…

LinkedIn Is Acquiring B2B Marketing Platform Bizo

LinkedIn announced that it is acquiring B2B brand marketing platform Bizo. The price is about…

Report: Email Marketing Works For Mobile Commerce

Custora has released a new report based on its “E-Commerce Pulse” data from over 100…