What Makes Great Content Great?

How many times have you heard people (including me) rant and rave about the internet…

A Customer-centric Content Marketing Approach

The pressure of competition and desire for business growth pushes marketers towards tactics that promise…

Publishers Are Information Marketers

The trend towards “brands as publishers” over the past year has an increasing number of…

Keywords and Content Marketing

I recently had an interesting discussion with Ron Jones who is writing a book specifically…

Linkbait and Content Marketing – What Are Your Goals?

One of the most difficult conversations I have with new or perspective clients is about…

Blogs That Make The Most Money Put Content First

If you want to generate more advertising revenue and affiliate income from your blog, this post is just for you!

I visited a blog earlier, which had Google adwords inserted several times into the post I was hoping to read.  The sidebar was auto-running video ads, which were extremely distracting.  This combined to make the site look cheap and caused me to rethink the quality of the content.  5 seconds after arriving, I was on another site.

Why You Need a Content Marketing Strategy

Google sites handle about 88 billion searches each month. YouTube is the second most popular search engine second only to Google. Facebook is now over 600 million users.

5 Tips for Marketing Through Content

Gather.com is a site that started as a social networking site, but is now a demand-driven media company, attracting 7 million unique visitors per month (and growing), according to the company. Demand-driven media is certainly a competitive industry these days with companies like Demand Media, AOL, Yahoo and others all playing their roles.