It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”

Amazon SEO is Now More Important than Google SEO for Brands

We have seen a shift from Google to Amazon. Today over 54% of all the product searches that occur on the entire internet now occur on Amazon.

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Amazon Pushes Its Own Brands at the Expense of Others

Amazon is being accused of pushing its own products at the expense of more popular, better reviewed products from other companies.

Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.

building your brand
Nine Essential Elements to Building Your Brand

What are the essential elements to building your brand? One of the most critical aspects of developing a solid brand is embracing who you are and what sets you apart from competitors. In addition, you need to know your target audience, stay true to the mission, be clear on the vision, create a memorable logo and develop an identity that will last for years to come!

How Do You Measure the Success of a Content-Driven Marketing Strategy?

The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

H&R Block
H&R Block Sues Block, Inc. (Formerly Square) Over Name Change

H&R Block is suing Block, Inc. over its name change from Square, alleging trademark infringement.

SEO 2018 is All About Branded Search Queries

SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes.

Apple Event
Apple Announces ‘California Streaming’ Event September 14

Apple has announced its next major event, “California streaming,” slated for September 14 at 10:00 a.m. PDT.

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From the Ashes: Yahoo Is Back!

One of the oldest internet companies is once again under its own name, as Yahoo is no longer part of Verizon.

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YouTube Paid Creators $30 Billion Over the Last Three Years

YouTube has provided insight into the state of its content platform, including some impressive figures regarding its revenue and payouts to creators.

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Reddit Hits $10 Billion Valuation

Reddit has secured another round of funding, bringing the social media company’s valuation to $10 billion.

Daniel Waisberg, Google Search Advocate
Google Sheds Light on Organic Search Drops

Google has posted information shedding light on why sites experience drops in their organic search results.

Target CEO Says Digital Performance Up 50%
Target CEO Says Digital Performance Up 50%

“Our digital performance was up 50 percent,” says Target CEO Brian Cornell. “As we gain…

Amazon Warehouse
Amazon Destroyed Millions of Counterfeit Products in 2020

Amazon has detailed its efforts to fight counterfeit products, including the destruction of more than 2 million counterfeits.

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Amazon Sues to Stop Fraudulent Text Scams

Amazon has announced it is launching a lawsuit to tackle text scams that purport to be from the e-commerce giant.

Verizon Media Sold to Apollo Funds

Following reports Verizon was exploring a sale of Yahoo and AOL, its Verizon Media business is being sold to Apollo Funds.

Amazon Shopping - Image by Hannes Edinger
Amazon Is the Number One US Apparel Retailer, Passing Walmart

What was years in the making has finally happened, with Amazon passing Walmart to become the largest apparel retailer in the US.

Disney Accelerating Pivot To a DTC-First Business Model
Disney Accelerating Pivot To DTC-First Business Model

During yesterday’s earnings call Disney CEO Bob Chapek said it has accelerated the company’s pivot towards a DTC-first business model.

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Instagram Unveils Live Rooms, Ability to Livestream With Three People

Instagram has introduced Live Rooms, doubling the capacity of its Live on Instagram feature.