Will Local B2B Be the Next Web Trend?

Most of you would probably agree that local is one of the biggest trends on the web these days, fueled by a variety of factors: increased mobile and smartphone usage, localized deals services (like Groupon), and of course search. Local is a major focus of Google right now, as evidenced by an increasing number of local results being returned for queries, as well as products like Google Places, Hotpot and Google Offers. 

Do You Keep a Personal Social Media Scorecard?

Personally, I’ve never been overly concerned about receiving a perfect grade as long as I know I’ve done my best. I raised my kids to think the same way. I believe there may be a downside to every kid on the team getting trophies, or taking up an entire cub scout meeting to hand out enough awards, badges and patches to make an old general jealous.

But I understand that awards and recognition for great work can be both fulfilling and fun.

Why Are So Many Marketers Dissatisfied With Social Media Results?

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown, President & CEO, Executive Oasis International, Toronto, caught my attention.

Don’t Invest in SEO Without Committing To What it Takes

Companies that seek to expand their market reach to growing populations of customers spending time online have turned in significant numbers to search and social media as marketing channels. The world of search and social as an intersection with content marketing is quickly emerging as well.

Why 2011 Will Be a Huge Year for SMBs

I am declaring 2011 the Year of the Online SMB.

For the uninitiated, SMBs are small and medium businesses. They are the Holy Grail for business service providers because there are so darn many of them. They account for around 95% of the businesses in the US. (Either that or they supply 95% of the jobs but either way, it’s pretty impressive.) I like the definition of an SMB being under 100 employees, but up to 500 employees can be deemed an SMB also. There are no hard and fast criteria for determining SMB status but we all know one when we see one.

Facebook’s Ads: Relevant or Missing the Mark?

I’ve always seen a great deal of potential in Facebook’s advertising offering. The premise is that ads are highly targeted based on users’ profile information. Theoretically, the more a user adds info about the kinds of things they like, the better idea Facebook has about what they are actually interested in, and can serve ads accordingly. 

Does Facebook serve you ads that you find relevant? Let us know.

Yahoo Advertising Solutions Portal Launches

Yahoo is not on top of the world right now; some people are calling for Carol Bartz to be fired, and just about everyone can agree that the company needs to make more money and improve its reputation.  That’s where a new site called Yahoo Advertising Solutions comes in.

Social Media Changes Event Planning

It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home.

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.

I gave a speech last week in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events”.

Marketing Tips to Promote Your Business in 2010

After a tough 2009, the majority of small businesses have high hopes of emerging from the sales doldrums in 2010. Some 86% of small business owners expect 2010 revenues to be equal to or higher than 2009 figures, according to research firm Ad-Ology. However, despite that glimmer of confidence, most small business owners don’t plan to increase their marketing budgets in the near term.

Online Ad Spending To Outpace Print In 2010

Spending on online advertising and marketing will surpass print in 2010 for the first time, according to a new report from Outsell.

Companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print such as newspapers and magazine ads. Overall, U.S. spending on advertising and marketing will increase in 2010, but only by 1.2 percent to $368 billion.