Adobe Acquires Stock Photo Service Fotolia For Creative Cloud Integration

Chris CrumBusiness

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Adobe announced that it has entered into an agreement to acquire stock photo service Fotolia, which it will integrate into Adobe Creative Cloud. The idea is that it can give users the ability to easily purchase images right from the product There are currently over 34 million of them to choose from.

Adobe is paying $800 million in cash for the company.

“The acquisition of Fotolia will reinforce Creative Cloud’s role as the preeminent destination for creatives,” said David Wadhwani, senior vice president, Digital Media at Adobe. “Creative Cloud is becoming the go-to marketplace for the creative community to access images, videos, fonts and creative talent, through critical creative services like Fotolia and our new Creative Talent Search capabilities.”

“Becoming part of the Adobe family is a dream come true for the Fotolia team and will accelerate our vision to become the best place for artists to build a business and the ultimate destination for designers to find stunning creative work,” said Oleg Tscheltzoff, founder and CEO of Fotolia.

Adobe also released new collaboration and management features in Creative Cloud Libraries.

The company reported its Q4 earnings. In the report, it revealed that Adobe Creative Cloud now has more than 3.45 million paid members. It added 644 thousand net new Creative Cloud subscriptions in the quarter. The company posted $1.073 billion in revenue.

Image via Fotolia

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.