How Will the Repeal of Net Neutrality Affect Small Business?

The issue of net neutrality has permeated the news, talk shows, and discussion boards for a while now. Different sectors have already voiced their concerns about how repealing net neutrality will affect consumers and businesses. Meanwhile, many people are still…

4 Ways to Make Free Shipping Profitable for Your eCommerce Business

One of the most crucial decisions an eCommerce business has to make is whether to offer free shipping. If the retailer does opt to provide free shipping, then other equally important decisions have to be made, like what kind of…

A Look at How the Google Pigeon Update Affected Local Search Results

Business owners, marketers, and SEO specialists all become apprehensive whenever Google makes an announcement regarding changes or updates to its algorithm. So it was not surprising that many of them had mild panic attacks when Google Pigeon was rolled out…

Google Adwords Upgrades Consumer Targeting Functionality With Phone Numbers and Addresses

Google’s AdWords platform has been tweaked recently to allow for the integration of a bundle of new features. The added features will permit marketers to utilize postal addresses and phone numbers to reach particular groups of consumers and for Customer Match retargeting.…

How Much Should You Pay a Social Media Influencer to Promote Your Brand?

Some companies and marketers might still be wary about working with social media influencers, but there’s no denying it’s one of the most powerful marketing tactics today. The power of influence marketing stems from consumers’ eroding trust in brands. These…

Twitter’s Ad Business Shrinks, Company Focuses on Selling Data

With Twitter’s ad revenues struggling, the company has set its sights on data licensing. Twitter has seen some positive changes in its user engagement recently. But despite that, the company’s ad business is still floundering. Data has shown that the…

Google Chrome 63 Ramps Up Security with Site Isolation

Google’s campaign to convince more businesses to turn away from Microsoft’s Windows 10 Edge and onto its side has intensified with the release of Chrome 63. Google is confident that it’s new security feature, site isolation, will have more companies…

Salesforce Offers New AI Features to Small Businesses

Most Corporations have the advantage of unlimited access to all the features a CRM (Customer Relationship Management) platform offers. Now small businesses can also enjoy this perk as well. During Salesforce’s yearly Dreamforce conference, the company announced that one of…

Machine Learning and It’s Impact on Search

The terms machine learning (ML) and artificial intelligence (AI) have been cropping up more often when it comes to organic and paid search. Now a recent report by Acquisio has confirmed just how effective machine learning is for search results.…

How to Use Facebook’s Messenger Ads to Grow Your Business

There’s no doubting the power social media has to help businesses expand their reach, and so far, no social media platform can compete with Facebook. One survey revealed that as of June 2017, Mark Zuckerberg’s creation has more than two…