Amazon Set to Take on Facebook and Google in Digital Advertising Market

The digital advertising scene is about to get very interesting in 2018. After experimenting with various advertising products in the past, Amazon is now ready to make its presence felt and is seriously planning to challenge heavyweights Google and Facebook.…

3 Holiday Social Media Campaigns to Emulate for Your Business

Major holidays, like Christmas, are typically very lucrative seasons for most businesses. It also opens up a lot of opportunities for them to connect with potential clients. Unfortunately, the holidays are a very stressful time for consumers. The wrong marketing…

Twitter Announces New Enterprise-Level API

Twitter is making big changes to its API that could greatly benefit developers. On Tuesday, the San Francisco-based social media giant announced that it has rolled out an enterprise version of its Account Activity API, allowing developers greater access to the…

4 Ways to Steal Your Competitor’s Social Media Followers

Social media is a great tool for boosting a company’s online presence, build their brand, drive traffic to one’s website, and close sales. However, building a decent following is challenging. One effective way to build a following is to tap…

5 Tips for Making the Most of Your Google AdWords Budget

Every company wants to have a successful ad campaign. Unfortunately, most don’t have the big budget necessary to compete with major companies. But that doesn’t mean you’re stuck with a losing marketing campaign. It just means your company has to be…

4 CRM Trends to Watch Out for in 2018

There’s no denying that Customer Relationship Management (CRM) software has changed a lot since the 1990s. These days, CRM software is the go-to tool for managing business relationships and closely studying customer data and interactions. CRM systems are continuously evolving,…

Facebook Confesses That Social Media is Bad for You

Facebook recently admitted what a lot of people have long suspected—that social media can be bad for you. It’s a ballsy move, considering that Mark Zuckerberg and company have built an empire based on the largest social media platform in…

Amazon’s Whole Foods Purchase Raises Demand for Same-Day Grocery Delivery Services

Amazon’s acquisition of Whole Foods was met with wariness and a not-so-unexpected round of hostility from rival supermarket chains. There was little doubt that the company’s foray into grocery retail would have made a big impact on the industry. What’s surprising,…

5 Things You Should Know About Marketing to Baby Boomers

Millennials have been on the radar of most marketers the past few years. While this is a large and potentially lucrative demographic, the most powerful group, at least when it comes to spending, is still the baby boomers. Marketers understand that…

Microsoft Rolls Out New AI Feature for Bing

Microsoft rolled out a number of intelligent search features for Bing at a press event recently held in San Francisco. Since it will be powered by artificial intelligence (AI), the search updates are expected to lead to enhanced utilization of…