Email Marketing Trends to Watch Out for in 2018

The number of email users have grown exponentially over the years, and there’s no sign that it will be stopping in 2018. Studies have shown that almost 90% of American consumers use email, and 65% or more have bought something…

Snapchat is Now Offering AR Trial Ads for Businesses

Snapchat is looking to reinvigorate its brand with two new ads—Promoted Stories and AR Trial Ads. The company is hoping these new ad designs will capture the user’s interest and reduce skipping. If they’re successful, it could give the company…

The Wait is Over! Microsoft Office is Now Available on Chromebook

It took a while but Microsoft Office is finally available for Chromebooks. Chrome Unboxed recently reported that Microsoft Office apps are now showing up in Google’s Play Store for Chromebooks. The apps are expected to roll out on Acer’s Chromebook…

How to Get Shoppers to Download and Use Your Retail App

Now that the holiday season is fast approaching, retailers are doing everything they can to attract consumers. But what they’re not doing is getting consumers to shop using their retail apps. According to the latest Pulse of the Online Shopper report…

Amazon Web Services Improves AI for New Consultancy Program

Amazon has rolled out a consultancy program with the goal of assisting consumers with cloud machine learning. The company plans to do this by connecting clients with their own experts. Dubbed the Amazon ML Solutions Lab, it helps clients unfamiliar…

Top 5 Tools Digital Marketers Should Use for Making Video Explainers

Video explainers are all the rage now, thanks to sites like Buzzfeed and Tasty. The format started to come into its own in 2016 and hasn’t shown any signs of stopping. As a matter of fact, all signs point to…

Facebook’s New Creator App Will Help Social Influencers Create More Video Content

Facebook is doing everything it can to woo influencers away from YouTube. The rollout of its Creator app might be just what the social media giant needs to get more video creators on its side. The app is touted to…

5 Ways to Use PopUps to Drive eCommerce Conversion

Popups – you either love them or hate them. But no one can deny how essential they are to eCommerce businesses. When used correctly, popups can give companies the conversions they need. Understanding PopUps While a lot of people find…

Blockchain: How Will it Impact Digital Marketing?

The marketing industry generates billions of dollars every year. After all, every company needs ads and various marketing strategies in order to reach their target consumers. Forrester, a leading market research company, even said that by 2021, digital marketing costs…

Mozilla Launches Firefox Quantum, Poses Real Threat to Google Chrome

Mozilla has been quietly sitting on the sidelines for a while now, content to slowly work on improving Firefox. But the release of the Firefox Quantum shows that the company is now ready to join the big league once again…