Google Image Search Takes On Pinterest

Google recently launched “Similar Items,” a rich product feature for Google Image Search. The new feature enables users to browse and shop inspirational fashion photography and find product information about items they’re interested in. Similar Items is an obvious competitor…

Facebook Adds 1 Million Advertisers in 7 Months

Facebook announced this week that more than 5 million businesses are advertising on the social network each month. That’s up from 4 million monthly advertisers in September 2016 and 3 million in March 2016. Big brand advertisers make up much…

Facebook Articles Now Have Call-to-Action Units for Email Newsletter Sign-Ups

Facebook Media recently announced two updates to Instant Articles that should help publishers build their reach and strengthen readership engagement. Now publishers can include both a Page Like and Email Newsletter Sign-Up call-to-action unit in their articles directly from their…

Digital Product Information is Driving Today’s Shopper

Today’s consumers have become so reliant on eCommerce for every stage of the buying process that shoppers are simply going to retail stores a lot less often. But when shoppers do find themselves in stores, their trusty mobile device is…

Google Rolls Out Fact Checking in Search Results

Starting today Google will show richer information from fact checking sites. In an effort to combat fake news, highlighted results from sites like Snopes and Politifact will appear in search results. the results will show the fact checker’s determination on…

The Uncomfortable Truth About Brands’ Customer Experience Strategies

The recent 2017 Global Customer Experience Benchmarking Report from Dimension Data confirmed that CX is critical to executives. But, as bluntly described in the report as “the uncomfortable truth”, while 81% of companies recognize CX as a competitive differentiator, just…

Email Marketers Are Missing Out On Metrics

An extensive study recently released by GetRepsone and SmartInsights shows that while email is clearly the most effective marketing channel, marketers overall aren’t fully utilizing the available capabilities and advantages of email metrics. Of 2,510 email marketers who took time…

Google SERPS to Include Rich Results for Podcasts

An announcement on the Google Developers Blog details how to enable podcasts to appear in search results. The feature is currently available only for newer versions of the Google Search app on android devices or on Google Home. The rich…

Android Overtakes Windows For First Time

According to March research from the independent web analytics firm StatCounter, Android topped the worldwide OS internet usage market share with 37.93%, placing it just ahead of Windows (37.91%) for the first time. “This is a milestone in technology history…