Dark Social Sharing Is Out Of Control!

Global Dark Social sharing is now 84% of all consumer sharing of publisher and marketer content according to a new study by RadiumOne. Dark Social activity is considered to be sharing of content via private channels such as email or…

Google Launches New Android Feature ‘Nearby’

Google launched a cool… and I think very useful feature to Android today called Nearby. Nearby uses Bluetooth to seek out nearby beacons that are connected to Android apps on your phone. Developers of ecommerce or in-store related apps are…

Google In Deal With U.S. Cellular For More ‘Project Fi’ Speed And Coverage

Google has partnered with U.S. Cellular to increase both speed and coverage area of Project Fi. Project Fi is Google’s to program to deliver a fast, easy wireless experience by forming close partnership with leading carriers, hardware makers, and subscribers.…

Google Ranked As World’s Most Valuable Brand

Google is ranked as the Most Valuable Global Brand in Millward Brown and WPP’s annual BrandZ study for 2016. Google’s brand value is estimated at $229.2 billion having risen 32% from 2015. Apple is ranked 2nd at $228.5 billion, losing…

PwC: Internet Advertising To Overtake TV Advertising

PwC released their annual Global Entertainment and Media Outlook report, predicting that internet advertising will overtake broadcast advertising by next year. PwC’s report forecasts media and entertainment industry revenue and ad spending over the next 5 years. By 2020 total…

How To Build Your YouTube Audience, From A Gamers Perspective

YouTube is arguably the most disruptive marketing platform of this decade. Yes, it’s been around since 2005, but only in the last few years is it starting to impact Madison Avenue marketing campaigns. Companies are using YouTube to put their…

Google Trends Tied For Hillary Clinton & Bernie Sanders In California

Google Search Trends for all 6 of today’s democrat primary contests are indicating very close finishes if they turn out to be predictive of voter behavior. In California, Hillary and Bernie are tied at 50% to 50%. Check out the…

Nissan UK: 6% Adwords Conversion Rate Of Showroom Visits From Mobile Clicks

Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwords promotional video for Google on the effectiveness of using Google Adwords for Nissan. “When you get your first car, suddenly, there’s that little bubble that you live…

Twitter Adds Features Making Embedding Easy

Twitter has made it easier to add rich, responsive Tweet displays directly to your website or CMS. There are now 3 options: 1. Factory Functions – Allows you to easily generate timelines for any web app. 2. oEmbed API –…

How ‘3 Day Blinds’ Drives Phone Calls With Google Adwords

Adele Nasr, Director of Marketing at 3 Day Blinds recently did a promotional video with the Google Adwords team to illustrate how they effectively drove phone leads using Adwords. What’s interesting is that the company is driving phone calls rather…