Chewbacca Mom Facebook Video Powerful Marketing For Kohl’s

The viralicious Chewbacca Mom video shows the power of accidental viral marketing for brands. The selfie video, posted on May 19, of a super-excited Mom describing how she went to Kohl’s has been seen by 136,491,983 people as of 11:30…

Google Search Console Introduces ‘Property Sets’

Google has launched ‘Property Sets’ within their Search Console allowing webmasters to combine apps and sites within a single group in order to monitor overall clicks and impressions within a single report. It will be rolling out to all users…

A Bloodbath For Digital, Mobile And Terrestrial Media

Outspoken Vice Media CEO Shane Smith predicts, “A bloodbath in the next 12 months of digital, mobile and terrestrial (media).” Smith was interviewed by Hearst Magazine’s digital media president Troy Young as part of Hearst’s Master Class interview series, according…

Facebook Is Liberal, But Is It Biased?

Facebbook is liberal because it’s employees are mostly liberal. It’s employees trend young and young people are the driving force behind socialist Bernie Sanders, for instance. The median age of Facebook’s workforce is only 29 years old. Facebook is based…

Upfronts Vs Newfronts: Controversy Over Online Video Audience Measurement

What is the appropriate way to compare the audiences of an online video series and a television series? This controversy can also be called… The Upfronts vs. the Newfronts! The Upfronts is where ad agencies on behalf of advertisers buy…

France Wants To Impose Its Laws On Google Worldwide

Google is fighting a ruling in France that requires Google to not just honor search removal requests from users in France, but to also censor those results worldwide, including the USA. In March, the French data protection regulator (CNIL) ordered…

Google Adds AMP Data To Search Analytics

Google is rolling out a new feature in its Search Console letting webmasters drill down to see how your AMP pages are doing in Google Search. Google states: “With this, you can filter for AMP results (“which queries lead to…

Google Introduces Rich Card Mobile Search Results

Attention webmasters, you now need to make sure that your site is Rich Card friendly so that you can gain more Google search referrals. Google has already launched Rich Cards for two search categories, recipes and movies. More content topics…

Google Launches Mobile Friendly Testing Tool

Google’s obsession with making all sites mobile friendly continues with the launch of a new mobile friendly testing tool. The tool is available for all users logged into the Google Search Console. Google also has created a help page for…

Twitter 140 Character Limit Changing To Exclude Photo’s & Links

Per Bloomberg Twitter will soon exclude counting characters that are part of links or images in order to encourage better tweets. This will make a full 140 character tweet potential available even when you are linking to videos, pictures and…