Infographic: People Have Smaller Attention Spans Than Goldfish (Marketing Tips For Overcoming This)

Last year, Microsoft released some research finding that the average attention span for a goldfish is about nine seconds and that for people of the smartphone era, it’s even less than that at eight seconds. It’s somewhat troubling, but not…

Email Marketing Only Becoming Bigger Priority For Marketers

Email on Acid recently released the results of a survey of 3,550 professionals (including marketers and developers) from last fall, looking at development, design, and marketing trends and behavior in email marketing. Based on this, email marketing is going to…

Googler Tweets About Comments’ Impact On Search Ranking

In case you’re interested in the latest on how Google views the comments on your content, Google’s Gary Illyes (a webmaster trends analyst) provided some insight in a conversation on Twitter. Hat tip to Search Engine Roundtable for highlighting the…

Study: Average Product Page Conversion Rate is 7.91%

Receiptful has some interesting new research out based on data from 2,687 ecommerce sites, 1.34 million monthly orders, and $848 million in annual sales. It found that the average product page conversion rate (PCR) among ecommerce stores is 7.91%. The…

Adobe Introduces Adobe Sign, New Document Cloud Partnerships

On Tuesday, Adobe unveiled Adobe Sign and the first integration between Adobe Document Cloud and Adobe Marketing Cloud, which the company says allows customers to “transform slow, inefficient paper-based processes into 100 percent digital workflows.” The company also announced new…

eBay Adds Product Categories to Promoted Listings

Last year, eBay launched Promoted Listings, an ad format that enables sellers to get multi-quantity items in front of potential buyers in search results and only pay when the ad is clicked and the item is purchased. The format has…

You Can Now Try Skype for Business for Mac

Microsoft announced that it is kicking off the public preview of Skype for Business for Mac. Commercial customers can request an invite here. Invites will be issued to IT admins first, and will be expanded to everyone else in the…

Google Extends Google Apps Cost Saving Offer to Medium-Sized Businesses

In an effort to get more companies on Google Apps, Google announced that it is extending a cost-covering program previously only available to large enterprises to medium-sized businesses. Last fall, Google provided its productivity suite for free to companies locked…

Google Webmaster Guy On The One Thing He’d Ask From SEOs

Gary Illyes, one of the faces of Google webmaster relations in the post-Matt Cutts era, gave an interview to Search Engine Journal discussing Accelerated Mobile Pages, the Mobile-Friendly update, and more. When mobile-friendliness came up in the conversation, he noted…

Google Releases ‘No-Nonsense Guide to In-App Ads’

Google announced the release of a new ebook called The No-nonsense Guide to In-App Ads, which is designed to give you a comprehensive overview of in-app advertising. It covers eCPM, Fill Rate, Demand, Inventory, how businesses make money from advertising,…