Twitter Universal Website Tag Helps You Track Website Conversions, Manage Tailored Audiences

In 2014, Twitter launched the website tag for remarketing, enabling advertisers to create tailored audiences from the Twitter Ads interface. On Wednesday, the company announced the new universal website tag, which is now available to all advertisers globally. The tag…

Square Launches Register and Ecommerce APIs

Square just announced the launch of Build with Square, which is a new set of APIs being made available to sellers and the developers they work with. There’s a Register API, which enables any iOS point of sale to be…

Facebook on BlackBerry Will Continue Via Web App

In what appeared to be a major blow to the already struggling BlackBerry, Facebook recently decided to discontinue WhatsApp and Facebook API support for BlackBerry. The company indicated it would end support for BlackBerry 10 and BBOS at the end…

Pinterest Launches New Rich Pin Type ‘How-To Pins’

Pinterest announced the launch of a new type of Rich Pin called How-To Pins. These include step-by-step instructions to help users accomplish whatever the pins pertain to. As a Pinterest spokesperson tells us, “When you tap a Pin for a…

Google Fiber Phone Announced For Home Phone Service

Google just announced Fiber Phone, a new service for home phones using Google Fiber. It costs ten dollars a month for unlimited local and nationwide calling, and uses the same rates as Google Voice for international calls. Customers can keep…

Longer Instagram Videos Are On the Way

Instagram isn’t holding back on coming changes to its service. As you more than likely know by now, the company recently announced that it will change the way it orders posts in users’ feeds. No longer will posts simply appear…

Hoosuite Adds Sales Prodigy To Help You With Social Selling

Hootsuite announced that it has acquired Sales Prodigy, a mobile app aimed at helping sales organizations tap into social selling opportunities. The app, which was previously part of Hootsuite’s App Directory, surfaces selling opportunities for you on social media, where…

B2B Social Media: New Study Looks At Performance Across Industries

TrackMaven released its 2016 Social Media Impact Report: B2B Industry Edition on Tuesday, looking at how the best B2B brands perform on social. They used their database to analyze a year’s worth of content from 316 leading B2B brand across…

Facebook Study Looks At Technology’s Role in Personal Health

Facebook IQ, Facebook’s research wing, which uses Facebook Insights along with work from researchers, with the goal of helping marketers better understand people and their habits, has the results of a new study out looking at health in the digital…

Instagram’s Feed Change: Should You Do This To Prepare?

It’s happening. Well, maybe not yet, but it will soon enough. Businesses face the death of the unpaid marketing ride on Instagram just as they did not all that long ago on Facebook. A couple years ago, Facebook pages began…