Keeping Your Digital Talent Pipeline Full

One of the huge issues you’re going to see play out starting this year is the movement and flux of those that work within the digital marketing and PR industries.

It’s not often talked about, but believe me, it’s a major concern for agency owners and businesses. How do you retain your top digital talent? How do you keep them happy? And, how do you keep your eye on the next hire?

Will Local B2B Be the Next Web Trend?

Most of you would probably agree that local is one of the biggest trends on the web these days, fueled by a variety of factors: increased mobile and smartphone usage, localized deals services (like Groupon), and of course search. Local is a major focus of Google right now, as evidenced by an increasing number of local results being returned for queries, as well as products like Google Places, Hotpot and Google Offers. 

Google Edges Bing For Visual Attention

The top three paid positions on Google attract more visual attention than the top three links on Bing, according to a new report from research firm User Centric.

Study outcomes showed a comparable number of participants viewing top sponsored links (~90 percent) across both search engines. However, these participants spent 22 percent more time looking at Google’s top sponsored links than Bing’s. For right sponsored links, Bing and Google didn’t significantly differ in the amount of attention.

 

Kindle E-Books Turn Amazon’s Page

The Amazon brand was given a serious boost with the launch of their Kindle e-reader, and they are still reaping the rewards as the digital book formats are outselling the more traditional reading medium, paperback books.

According to their fourth quarter report, for every 100 paperback books sold, Amazon sold 115 books in Kindle’s format.  Furthermore, the e-book format is also outselling hardback books — normally, the most expensive of the three formats — by a factor of three.

Where Can Groupon-Like Services Go with Geo?

Ok, I’ll admit it, I’m liking Groupon, SwarmJam, and other email-driven and mobile local coupon deals.. heck, what’s not to like about the service?

Indeed, I’ve been pretty skeptical about the insane valuations being thrown around about Groupon, although Google and their recent announcement to jump into this lucrative space may derail the huge valuation of Groupon… wait and see I guess. So how popular has Groupon, Living Social and other services become??

Biz Stone: “The Tweets Must Flow”

The Egyptian government’s decision to shut down Internet access doesn’t seem to have gone over well with Twitter cofounder Biz Stone.  While Stone was diplomatic enough not to name the country, a new 400-word post on the official Twitter Blog very much speaks to the situation, stressing the importance of freedom of speech.

Yahoo VP Leaving For Groupon

The company that’s said to have turned down a $6 billion acquisition offer from Google has now lured an important employee away from the second-biggest name in search.  Michael Shim, Vice President of Mobile Business Development and Partnerships at Yahoo, will soon start at Groupon.

Shim’s resume is quite impressive.  After graduating from Georgetown University and Cornell Law School, he worked for a time as a corporate lawyer.  Then he collected some paychecks from AOL before starting at Yahoo in 2006.

Is OpenLeaks WikiLeaks 2.0?

If you thought the arrest of WikiLeaks founder Julian Assange would bring an end to the “Let’s Leak it to the World” phenomenon, not to mention the subsequent fighting about how we should react to these leaks, think again.

Now You Can Monetize Your Facebook Fans By Promoting Their Likes

Facebook has a new ad product that may be its most promising ad unit yet – the sponsored story. These ads are simply brand-related stories that users have already shared, but then paid for by the brand mentioned to appear in the ad space, as to attract more attention and engagement. 

Will you be promoting your fans’ engagement with your brand? Let us know.

Twitter Teams Up With the NFL For Super Bowl 45

If you’re having a hard time keeping up with all the NFL/Super Bowl XLV-related tweets, a new partnership between Twitter and the NFL will alleviate these issues.