Apple’s iOS may have been surpassed by Android on Millennial Media’s network, but iOS is stealing the headlines this week.
Google will be changing the way display URLs look in AdWords ads in the next week or so. The domain portion of the display URL will always be showing in lowercase letters. For example, Subdomain.Example.com/Subdirectory will appear as subdomain.example.com/Subdirectory. Google suggests that the move can actually boost clickthrough rates.
eBooks and e-readers are big business these days. Amazon’s Kindle recently became the company’s best-selling product ever, and its competitors have done pretty well too. Now tablets are coming out of the woodwork to go head-to-head with Apple’s iPad, and these are also ideal for reading eBooks (some with Android).
Millennial Media has released its monthly Mobile Mix report looking at the smartphone market for the month of December. For the first time, Android surpassed iOS as the largest smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on the firm’s network in December. iOS currently has a 32% share.
For context, Millennial’s network is the largest mobile ad network in the U.S.
Language barriers can be incredibly frustrating. There’s nothing quite like facing another intelligent human being and realizing you’ll both have to mime things for the next five minutes in order to have any chance of understanding each other. But Google’s attempting to fix that with a new "Conversation Mode" in Google Translate for Android.
The term "austerity" was almost omnipresent in British culture last year, with budget cutbacks being discussed on a regular basis by just about everyone. Only it seems the search industry came out more than okay, as a new report from Econsultancy indicates the UK marketplace for SEO came to be worth roughly $680 million.