A new campaign looks to teach people about a “superpower” that is only being taught in about 10% of U.S. schools.

We’re talking about programming, and an array of high-profile tech figures and celebrities are throwing their support behind the new initiative.

Bill Gates, Mark Zuckerberg, will.i.am, Chris Bosh, Jack Dorsey, and Gabe Newell are some of the big names that participated in a new ad called “What Most Schools Don’t Teach.”

In the video, they discuss how they all got started in coding and why they think it’s important that more people learn the process.

Check it out:

The push come from Code.org, a non-profit foundation dedicated to increasing the amount of computer programming education available to everyone.

“Our vision is that every student in every school has the opportunity to learn how to code. We believe computer science and computer programming should be part of the core curriculum in education, alongside other science, technology, engineering, and mathematics (STEM) courses, such as biology, physics, chemistry and algebra,” they say.

Code.org was founded by entrepreneurs Hadi and Ali Partovi, who between them have been early investors in Facebook, Dropbox, airbnb, Zappos, and Indiegogo.