Zillow Adds Real Estate Agent Ratings

    January 13, 2011

Real estate website Zillow has introduced a new feature that allows home buyers and sellers to search for local real estate agents based on ratings and reviews.

When people use the Zillow Directory to search for a real estate agent in their area, results are sorted by local agents with the highest overall ratings and the largest number of reviews.

Overall ratings are based on recommendations on a scale of 1 to 5, with 5 being “very likely” and 1 “very unlikely.” Users can compare agents’ overall ratings, as well as ratings across a number of categories including: process expertise, local knowledge, responsiveness and negotiation skills.

Spencer-Rascoff "Zillow was created to help people make smarter real estate decisions, and choosing an agent is one of the most important decisions a buyer or seller can make," said Zillow CEO Spencer Rascoff.

"Agent Reviews are another huge step towards transparency for buyers and sellers. For good agents, it’s a terrific way to stand out from the crowd – the next best thing to a referral. "