YouTube’s Huge Marketing Success

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Brad Baldwin of Rocky Mountain Voices was hanging out with me and told me about this story.

Actually, you can check it out for yourself on PodTech, or over on the Rocky Mountain Voices blog. (They got interviews with the people involved).

But, here’s the short version of the story.

There was a company that made industrial blenders. One day the CEO was trying to find new ways to test the blender. That gave another employee an idea “video the tests and put them on You Tube.”

Five days later their little video series (they blend things like marbles, full cans of Coke, rake handles, and other weird stuff) was viewed five million times and had 10,000 comments.

That was a month ago. Cost $50. Crazy. But I want one of those blenders. Imagine the margaritas!



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Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net’s Vice President of Media Development.

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YouTube’s Huge Marketing Success
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