YouTube Talks Up Social Side
YouTube wants you to know that it’s not just a place for individuals to watch videos. This afternoon, the site released some stats (and used the word "social" about six times) to show that users are interacting with each other and with different sites in all sorts of ways.
As usual, YouTube kept a bunch of numbers to itself; don’t go looking for either a whole lot of data or many specific digits (think "1.63 million" as opposed to rounded-off descriptive words). Still, the first fact that a post on the YouTube Blog shared was that "[o]ver one million people are AutoSharing videos to Twitter, Facebook and Google Reader," which is an interesting detail.
Then here’s another one: "Each AutoShared Tweet you send out from YouTube turns into an average of seven new sessions on YouTube.com." So it’s not like a bunch of people are just spewing out clips into a void.
Finally, "Over a million people have found and subscribed to at least one friend on YouTube based on our Friend Suggest feature."
YouTube’s turning into quite the little community, then. And since it plans to keep introducing new social features (and probably reminding us about the existing ones), this aspect of the site is liable to grow.