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YouTube Strikes Deal With UK Broadcaster

Nets "catch-up schedule," 3,000 hours of archive material

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New content – and quite a lot of it – will soon become available on YouTube.  The video-sharing site’s struck a revenue-sharing deal with Channel 4 that’ll give it access to full-length, recently broadcast shows along with about 3,000 hours of archive material. 

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This development represents a big breakthrough in several ways.  First, there’s the obvious benefit to YouTube users, since all of the content will be free as usual.  Also, a press release announced, "The strategic partnership marks the first time that a broadcaster anywhere in the world has made a comprehensive catch-up schedule available on YouTube . . ."

And considering that YouTube and Channel 4 have been in negotiations for around six months – and that their new deal will be effective for at least three years – they’re demonstrating a significant amount of trust in the arrangement.

There are a couple of details that’ll disappoint some people, however.  The biggest one is perhaps that all of the content will only be available to people in the UK.  Then – although this might solve the previous problem – YouTube execs probably aren’t thrilled that the deal is nonexclusive, meaning Channel 4 can negotiate with Hulu or any other company it likes.

Anyway, Patrick Walker, YouTube’s director of partnerships, said in a statement, "We know that the YouTube community is enthusiastic about full-length programming on the site, and we’ve been working hard to create the right environment for more broadcasters to make their content . . . .  This partnership demonstrates our commitment to bringing an even greater range of content to YouTube and we look forward to other similar agreements to come."

YouTube Strikes Deal With UK Broadcaster
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    I have often wondered why utube hasnt gone ahead with full length content.I think this is a new and exciting addition to utube.I dont understand why this will only be available in the UK. I think that is a mistake on their part.