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YouTube, Sony Reach New Music Licensing Deal

Rick Astley, Weird Al clips safe

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Here’s some good news for music lovers: a large chunk of the music videos available on YouTube won’t be disappearing anytime soon.  Reports indicate YouTube and Sony Music Entertainment have reached a fresh music licensing deal. 

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The arrangement is almost sure to be beneficial to both sides.  Sony has a huge presence on YouTube, with the sonybmg channel alone attracting over 93,000 subscribers and 2.3 million views.  Then consider all the other channels Sony created – there are ones tied to Johnny Cash, Bob Dylan, and Rage Against the Machine, for starters – and its contribution looks even more impressive.

The precedent this deal sets is also important.  If YouTube can get along with Sony, then maybe there’s hope for its relationships with EMI, Universal Music, and Warner Music Group.  YouTube must prefer sharing revenue to muting clips and/or facing lawsuits.

Anyway, details are scarce, but concerning the makeup of the new deal, Peter Kafka writes, "[P]eople familiar with the matter tell me that the negotiations revolved around three components: an upfront payment from YouTube to Sony, the minimum amount Sony will receive each time someone plays a Sony video on the site, and the way the two sides will split revenue generated by any of the label’s videos."

If more information becomes available, we’ll be sure to report it.

YouTube, Sony Reach New Music Licensing Deal
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  • Guest

    But what happens now if I upload a wedding video montage with a Sony song? Is youtube going to dump the audio?

  • http://clashposters.com clash posters

    when the youtube first emerged and then later bought by google i thought they won’t gonna last due to copyright issues with music videos posted by users. However they managed to keep recording companies happy and it appears this business model really worked for them.

  • http://songwritingtips.org/ How to Write a Song

    If that, the deal should be beneficial for both sony an youtube.

  • http://www.linksstore.co.uk linkslondon

    But what happens now if I upload a wedding video montage with a Sony song? Is youtube going to dump the audio? very nice

  • http://www.linksoflondononline.co.uk links of london

    “But what happens now if I upload a wedding video montage with a Sony song? Is youtube going to dump the audio?”

    aha good question

  • Guest

    You won’t hear bird singing in the Spring any more!