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YouTube Search Stinks, But Can Be Fixed

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In a time when the Internet can place individuals on level ground with multi-national corporations, the way to fix YouTube’s search may be by treating some content sources as being more important than others.

To YouTube’s parent company, Google, weighting some sources over others has been the foundation for its unbeatable duopoly of search and contextual advertising. While PageRank is just one of many factors that determine where websites place for a given search query, the weight gained from lots of quality inbound links does affect it.

It’s something YouTube needs a dose of from the Doctor Feelgoods in Google’s army of engineers. Favoring some content creators over others will be like a bracing tablespoon of castor oil to YouTube’s search.

Search Insider writer Mark Simon made a Solomonic suggestion in his blog post about the food fight taking place between Hollywood and the video sharing site:

To fight piracy and provide more value to the entertainment industry, YouTube should alter its site search ranking to favor its partners

YouTube Search Stinks, But Can Be Fixed
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  • joepet

    For a temporary fix, you can find a better YouTube search interface at http://www.typotube.com/

  • Rich Ord

    I didn’t see it in your article David so I thought I would mention this … Google Video also searches YouTube with every search. I believe the Google Video search of YouTube videos does much better with its results than the old YouTube engine.

    Rich Ord
    Publisher of WebProNews
    CEO, iEntry, Inc.

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