YouTube Rolling Out HotSpots
AdvertisingAge reports that YouTube will roll out a feature called “HotSpots” as part of YouTube Insight. According to the report, this will let you know where viewer interest in a given video of yours picks up, or drops off:
HotSpots plays a video alongside a graph that maps whether the audience is lower or higher than average for a particular length of video. When the graph goes up, the video is “hot,” and more viewers are watching – because there’s either less attrition or some viewers are fast-forwarding or rewinding to isolate a particular point in the video. When the graph goes down, the video is “cold” because viewers are leaving the video or skipping to another part of the content.
AdvertisingAge adds that for YouTube, the benefit is clear: “If you give users the tools to attract larger audiences, they’ll create more ad inventory.”