YouTube Receives Demographic Stats

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Hot on the heels of yesterday’s “buzz targeting” advertising announcement from YouTube, the video hosting service has another feature announcement. Back in March, YouTube began offering free stats to video owners about the popularity of their videos. Today, Google has announced that YouTube’s analytics are adding a new layer of meaning for video owners: demographic information.

YouTube’s analytics program, Insight, originally featured information on:

  • how many people have viewed your video
  • what day of the week you get the most views
  • where people live who are watching your video
  • insight into popularity of your video

Now they’ve added

a new demographics tab that displays view count information broken down by age group (such as ages 18-24), gender, or a combination of the two, to help you get a better understanding of the makeup of your YouTube audience.

Now before privacy advocates get all het up, the information is given to video owners “in anonymous and aggregate form, based on the birth date and gender information that users share with us when they create YouTube accounts.” (Okay, privacy advocates, go ahead and get het up now. We know you’re going to anyway.)

Another new feature will show the total number of views on all your videos, as well as “your relative popularity on YouTube compared to other users, based on geographic location.”

Insight information is still located under Account > My Videos > Insight. Google says that video owners have already begun modifying their uploading habits (and I’m sure the content they’ve produced) based upon Insight’s popularity information. I’m sure that this will only continue that trend. And you know how I feel about data ;) .


YouTube Receives Demographic Stats
About Jordan McCollum
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. WebProNews Writer
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  • http://www.crearedesign.co.uk Adam – Creare Web Design

    I think the audience of YouTube users is pretty predicatble, especially when viewing the majority of people in the. Like Facebook and other soical networking sites it is predominantly made up of younger people of both genders. I would expect YouTube to leanslightly toward the male audience however.

  • http://www.NationalShowTickets.com David

    While the demographics of Youtube can be pretty predicatble, the likes and dislikes of content that these people select can help marketers to better reach this target audience.




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