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YouTube Putting Commercials in Videos

Decides Enough is Enough?

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The other day, YouTube released its "HotSpots" feature as part of YouTube Insight. It is an analytics feature that allows users to pinpoint the moments in their videos that are the most popular.

Now, coincidentally (?), YouTube is running commercials in their videos. Ok, to be fair, not all videos have them, and technically only a small percentage of partner-sponsored videos play them. The ads are post-roll, and only play if you don’t click on the accompanying overlay ad.

YouTube had previously been toying with the idea of including pre-roll ads as well, but have probably considered that this would turn users off in a big way. Google had apparently thought they could do something better than pre-roll and even post-roll ads, but has since changed its mind.

"Just this summer Google CEO Eric Schmidt touted the effectiveness of embedded ads versus pre- and post-rolls," notes Liz Gannes at NewTeeVee.com. "And earlier in the year he promised forthcoming ad products that would be ‘much more participative, much more creative, much more — much more interesting in and of themselves’ than in-line ads."

"Enough is enough" seems to be the mentality here from Google’s standpoint. They’ve had YouTube for two years now, and have yet to really capitalize on it monetarily. It’s not clear if more creative strategies have been abandoned, but they probably see it as losing a ton of money if they don’t get something in there, so for now this is what they’ve come up with.

Post-roll ads won’t annoy nearly as many people as pre-roll ads, so this shouldn’t be too big a deal from the user’s standpoint, but you have to wonder if this will materialize into something more intrusive in the future.

YouTube Putting Commercials in Videos
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  • http://www.crearedesign.co.uk Gareth – Design

    I hate adverts! Surely Google has enough money without doing this!!!

  • http://www.allsaintsglass.com Alan Glazing

    You see adverts on most other video sites, especially those with game and movie trailers etc. But those are more commercial. YouTube is about the people who use it, not as an advertising medium for companies.

    It could have negative effects to the amount of videos watched I think.

  • Guest

    It wont work,all it will do is push people to use and watch OTHER video sites.

     

  • Ryan K

    I think when it comes  to advertisments people should get to pick and choose what they want to see that is where so often advertisers REALLY MISS THE BOAT by forcing peple to see what they don’t want to and thus turing away people  LEFT & RIGHT intstead of forcing people give them options of what they would want to see like for   instance I think advertisers should give  little samples of advertisments and then  let the people decide if they want to view it NOT FORCE THEM TO   my final thought is this I think advertisers should give deals next time somone stops at there website if they choose to click on it AND BY THE  WAY ONLY FAMILY FRIENDLY  ADVERTISMENS SHOULD BE ALLOWED 

     

  • http://www.piterge.ru/ david

    I think pre-roll ads will kill YouTube. At least, in Russia. We have other video services and people will prefer using them. For example, RuTube keeps video in much better quality than YouTube but people mostly use YouTube because it is worldwide… It is not difficult to make people go from YouTube. I think the same situation can be somewhere else not only in Russia…

  • Warts

    I think the idea of monetizing select videos makes sense. People are essentially open to the idea of advertising in most mediums.

  • http://moneyusingvideos.com Money Using Videos

    Makes dollar sense of course to use videos to make money.
    Just one question, is YouTube paying royalties to anyone other then Google?

  • Tommy L

    I do not visit sites with commercials (hulu for example). Would much rather pay a membership fee. Really sucks because I have turned to youtube for quite some time. Oh well, out with the old, in with the new.. Now all we need is something new.

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